Pilot on a category we already cover
USD 2,000
A first try of the method that needs no new survey.
- Your question, run on simulated consumers we already have
- A short summary of the results
24 to 48 hours
Pilot with a new survey
USD 5,000
A first try of the method on one category in one country.
- A survey of 300 to 500 real people
- Simulated consumers built and checked against them
- Up to 30 product ideas tested
One to one and a half weeks
Full study
USD 8,000 to 15,000
One category in one country. The price depends on how much detail you need by region, sales channel or customer group.
- A survey of 300 to 500 real people
- Simulated consumers built and checked against them
- A report with the results and our recommendation
Two to three weeks
Innovation Engine
USD 60,000 a year
A year in one country, with a new category each month if you want.
- Each month, a survey of 250 people and 10 interviews
- Up to 30 product ideas tested and a report every month
- The simulator and chat stay open for your team
Twelve months
Your data stays yours. Other companies cannot see your simulator.