NextMinder ROI Calculator

    See the value of simulated consumer intelligence for your business

    1

    Your Business Scale

    Size of your operations

    $ M
    %
    2

    Your Current Decisions

    Launches, pricing, marketing

    Product Launches
    $ M
    %

    % meeting Year 1 targets (CPG avg: 20-30%)

    Price Increases
    %
    $ M

    All categories, all countries (promo, media, trade)

    3

    Your Current Research Spend

    Data and custom studies

    $ M

    NIQ, Circana, etc.

    Custom Research
    $ K
    $300K/yr

    Traditional surveys, focus groups, concept tests

    4

    NextMinder Scope

    Configure your deployment

    Each category gets a dedicated AI simulator trained on your market data. Start with your highest-value categories.

    2

    Simulators are country-specific. Select markets where you want coverage:

    Granularity Level

    Granular plan required for pricing, promo, and targeting optimization. Standard plan still captures 80% of launch success value and 50% of portfolio optimization.

    Research Replacement
    30%

    Synthetic studies cost ~10% of traditional. Granular = 5× the insight per study. Replace 30% of spend → get 15.7× equivalent studies.

    6 simulators covering 24% of your business 20% discount
    5

    Forecast Scenario

    What if only some benefits materialize?

    Very Conservative Conservative Base Case
    Base Case
    100% of projected benefits achieved
    How we calculate launch success
    NextMinder doubles your launch success rate.

    If your current rate is 25%, we project 50% with NextMinder, cutting failures from 75% to 50%.

    Why? Concept testing with simulated consumers identifies likely failures before you invest in launch. Of the products that would fail, ~60% can be caught and killed early.

    Assumption: Failed launches lose 70% of investment (some learnings recovered).
    6

    Projected Returns

    Base Case

    Net Annual Value
    $3.0M
    1645%
    ROI
    0.7
    Payback (mo)
    $8.2M
    3-Year NPV
    24%
    Coverage
    Your Investment
    Monthly cost $14K/mo
    Data ingestion (3 cat × $5K one-time) $15K
    Simulators (6 × $2.9K/mo) $17K/mo
    Volume discount (20%) −$3K/mo
    Year 1 total (incl. data ingestion) $182K
    Revenue Optimization
    Smarter Price Increases
    Raise prices where demand is inelastic
    $1.1M
    Promo Efficiency
    Cut promos that don't drive volume
    $90K
    Targeting & Channel
    Focus on highest-ROI segments
    $60K
    Strategic Value
    Portfolio Optimization
    Prioritize winning SKUs & features
    $75K
    Avoided Failed Launches
    2× success rate (25%→50%)
    $525K
    Research Efficiency
    Synthetic Research ROI
    10% cost → 21 more studies/yr
    $1.1M
    Speed to Decision
    Hours, not weeks per study
    $318K
    Summary
    Total annual benefit $3.2M
    Your investment −$182K
    Beyond the Numbers
    ✦ AI-Powered Decisions, Embed predictive consumer intelligence into your workflows
    ✦ Data Activation, Finally use your historical POS, panel, and survey data
    ✦ Speed to Learn, Test 100 ideas in the time it takes to research 1
    ✦ Institutional Knowledge, Consumer insights that don't leave when people do
    ✦ Reduced Gut Feel, Evidence-based decisions across the organization

    Ready to see NextMinder in action?

    Schedule a demo to explore how we can drive these results for your business

    Schedule a Demo →