Imagine if building a customer insight panel was as easy as a few clicks – no months of recruitment, no wrangling with panel vendors. With NextMinder's Minder Personas, that's exactly what you get: an on-demand customer panel at your fingertips, powered by our synthetic humans.
In this post, we (NextMinder) want to introduce you to Minder Personas and show how you can use them to understand any target audience instantly. Think of it as having a curated group of virtual customers you can consult whenever inspiration (or urgent questions) strike.
Minder Personas are essentially ready-to-use customer avatars generated by our AI engine – but unlike static marketing personas on a slide deck, these are living, data-driven profiles you can actually interact with. Each Minder Persona represents a specific segment of real consumers, with rich attributes drawn from demographic data, psychographics, behaviors, and more.
They are your on-demand focus group or survey panel that never tires and is always available. In traditional terms, it's like having a massive, diverse customer panel on standby – except you don't have to recruit or maintain it.
We've done the hard work by modeling 360M+ synthetic humans spanning different regions and demographics. You simply decide which types of people you want insight from, and NextMinder activates the relevant synthetic personas for you. It's your customer base, simulated and scalable.
Key Benefits:
Crucially, these personas aren't generic one-size-fits-all profiles. They can be as broad or as niche as you need. For example, you might have a Minder Persona for "Health-Conscious Young Professionals" or "Budget-savvy Parents in the Midwest."
If your business has its own customer data, we can even create custom Minder Personas (we call them Minders Pro) that incorporate your proprietary insights – essentially giving you a VIP panel tailored to your brand. But whether standard or custom, all personas are built on real data and validated models, so they behave and respond in very human-like ways.
One of the best parts of Minder Personas is how easy it is to use – no technical expertise required. You'll see a clean dashboard with an intuitive set of filters and dropdown menus for defining your target persona group (think of it like an online shopping filter, but for audiences).
Here's how it works:
Start by selecting the traits that define your desired customer segment. For instance, you can pick demographics like age range, gender, location, or income level from dropdowns. Then add psychographic or behavioral filters – maybe interests (e.g. "outdoor sports enthusiast"), buying habits ("frequently buys organic products"), or even personality traits if relevant.
The UI is designed to be familiar: checkboxes, sliders, and dropdowns that let you refine the audience just as you would in an online ad targeting tool.
As you apply filters, NextMinder updates to show you the segment size and profile. You might see something like "Audience Size: 5.2% of U.S. adults (~10 million individuals)" for your current filters. This gives you a sense of how big that segment is in the real population.
You'll also see key attributes summarized (e.g., median age, top values or preferences for that group). It's essentially painting a persona portrait in real time. (If you've ever built an audience in Facebook Ads or Google, it's a similar idea – but here it's for research, not just ad delivery.)
You can save this persona for future use (give it a friendly name like "Eco-Conscious Millennials"). Many teams create a library of Minder Personas that reflect their strategic segments.
You can also tweak filters on the fly – maybe you want to compare Urban vs. Rural within the same persona criteria; just adjust the location filter and you've got a new segment to explore.
Once you're happy with your persona definition, you effectively have an instant panel of synthetic consumers who match those criteria. No emails sent, no screening surveys – they're just there, waiting for your questions.
Experience the power of on-demand customer panels with NextMinder's Minder Personas. Build your first synthetic audience in minutes and start getting insights immediately.