Insights & innovation

Our latest U.S. Economic Report looks at how households are adjusting spending across essentials, discretionary categories, and big-ticket items—with national and regional patterns, generational splits, and attitudinal insights you can act on now.

From proof to practice: how Synthetic Audiences help leaders decide faster without lowering the bar.

AI-based, statistically validated simulations of real-world populations are enabling faster, cheaper, and more reliable consumer insights across product, pricing, expansion, and crisis scenarios.

Consumer brands are under pressure to move faster, make smarter decisions, and reduce the risks of launching the wrong product. In response, a growing number of companies are turning to an emerging solution: Synthetic Humans, AI-generated digital consumers that mimic real behavior, preferences, and reactions.

As brand managers and product marketers, we've all felt it: by the time a traditional research report lands on your desk, your consumers have already moved on. Old-school surveys and focus groups just can't keep up with today's fast-changing market.

Imagine if building a customer insight panel was as easy as a few clicks – no months of recruitment, no wrangling with panel vendors. With NextMinder's Minder Personas, that's exactly what you get: an on-demand customer panel at your fingertips, powered by our synthetic humans.

Surveys have been the workhorse of consumer research for decades – we ask questions, people answer, and we hope reality matches those responses. But in a world that's moving faster than ever, traditional surveys are starting to show their age. At NextMinder, we're confident that the next era of consumer insights will look fundamentally different.