Insights & innovation
Stay ahead of the curve with the latest insights on synthetic humans, AI-powered research, and the future of consumer intelligence.
Understand shifting consumer behavior
Explore how inflation and uncertainty are reshaping what consumers buy, how they buy, and when they act.
Download our latest Economic Uncertainty Report to uncover how consumer segments in the U.S. and Mexico are responding in real-time—through psychographic and behavioral insights that reveal emerging trends and their impact on your categories and priorities.
Understand shifting consumer behavior
Explore how inflation and uncertainty are reshaping what consumers buy, how they buy, and when they act.
Download our latest Economic Uncertainty Report to uncover how consumer segments in the U.S. and Mexico are responding in real-time—through psychographic and behavioral insights that reveal emerging trends and their impact on your categories and priorities.
Featured article
As brand managers and product marketers, we've all felt it: by the time a traditional research report lands on your desk, your consumers have already moved on. Old-school surveys and focus groups just can't keep up with today's fast-changing market.
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Explore our latest thoughts on synthetic humans, market research innovation, and consumer intelligence.
Consumer brands are under pressure to move faster, make smarter decisions, and reduce the risks of launching the wrong product. In response, a growing number of companies are turning to an emerging solution: Synthetic Humans, AI-generated digital consumers that mimic real behavior, preferences, and reactions.
Imagine if building a customer insight panel was as easy as a few clicks – no months of recruitment, no wrangling with panel vendors. With NextMinder's Minder Personas, that's exactly what you get: an on-demand customer panel at your fingertips, powered by our synthetic humans.
Surveys have been the workhorse of consumer research for decades – we ask questions, people answer, and we hope reality matches those responses. But in a world that's moving faster than ever, traditional surveys are starting to show their age. At NextMinder, we're confident that the next era of consumer insights will look fundamentally different.
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