Empowering marketing teams with AI Synthetic Power
Providing rapid and accurate customer insights for smarter decisions. We're solving the fundamental problem that marketers need to make faster, smarter decisions but don't have sufficient actionable consumer data.
The NextMinder Story
Our Mission
At the heart of NextMinder is a powerful idea: humanity progresses when organizations understand what people truly want, instead of wasting resources on what they don't need. Our mission is to help brands make and execute smarter decisions by understanding consumers through AI models trained to act like real people—allowing companies to test messages, forecast reactions, and discover new growth segments before going to market.
AI models that think like consumers
Our proprietary AI technology creates synthetic humans that mirror real consumer behavior, enabling unprecedented insights into market preferences and decision-making patterns.
By the Numbers
Our Vision
We envision a future where every business decision is guided by authentic consumer insights, creating more human, efficient, and sustainable economies that truly serve people's needs.
The problem: traditional consumer data is broken
Marketers are flying blind due to compounding issues with traditional research methods
Companies spend $40k+, wait weeks for slow, biased, one-off insights
35-55% AI/fake survey responses making data unreliable
Inaccurate, biased, missing segments, not granular, generic, outdated
The solution: simulations of consumers "minders"
NextMinder: The most actionable Synthetic Human simulations
- • Simulating every single adult (w/o PII)
- • Accessible to every client
- • Your proprietary simulations
- • Even more relevant and precise thanks to your own data
- • Gain a competitive edge with your CDP
Consumer insights available when you need them
Unlock the power of Synthetic Human intelligence with our comprehensive suite of research capabilities
9x faster results
Get consumer insights in hours, not weeks. Our AI simulations deliver instant feedback on your campaigns and strategies.
80%+ cost reduction
Dramatically reduce research costs while maintaining high-quality insights. No more expensive focus groups or lengthy surveys.
85%+ prediction accuracy
Our synthetic humans outperform traditional surveys with validated accuracy rates that exceed industry standards.
Granular segmentation
Deep dive into specific demographics, psychographics, and behavioral patterns for laser-focused insights.
Ready-to-use insights
Transform data into strategic decisions with visualizations, persona chats, and automated integrations.
Tailored solutions
Bring your own data, surveys, and personas. Our platform adapts to your unique business needs and objectives.
What clients do with NextMinder today
Innovative companies are already leveraging our Synthetic Humans to transform their consumer research
Synthetic survey responses
Get accurate answers to consumer surveys from AI-powered synthetic humans that think like your target audience.
Explore untapped segments
Discover and analyze new market segments without the need for existing survey data or expensive research.
Refresh existing research
Update past research findings to track shifting consumer trends and preferences in real-time.
Enhance survey granularity
Extend your existing surveys with deeper, more specific insights across multiple consumer segments.
Uncover hidden insights
Ask follow-up questions to reveal deeper motivations and preferences that traditional surveys miss.
The NextMinder edge: accuracy at scale
Every human is different, every decision is too: we build hundreds of models for EACH individual that are powered by an AI engine that gets trained with known data, test its accuracy, and generate responses.
Combine demographic, psychographic, census, social media, geolocation, behavioral, transactional and LLM data
Train models to generate predictions that align with actual survey responses, behaviors and transactions. Models are custom by population, question, and category
Test against holdout sets and external benchmarks and identify gaps. Human in the loop review (codified over time)
Enhance with proprietary data. Use for other questions while knowing the estimated accuracy
Ready to transform your market research?
Stop flying blind with traditional consumer data. Get actionable insights from synthetic humans in hours, not weeks.