What if you could take an old customer survey and magically get ten times more insight from it today – without sending a single new questionnaire? That's exactly what we do at NextMinder with our "refresh and extend" capability.
In a nutshell, we let you rerun past surveys with fresh, up-to-the-minute answers from AI-powered synthetic humans, so you can uncover new trends and deeper insights fast.
Think about the goldmine of data in your past surveys. You asked great questions last year – but the market has moved on, and so have your customers. Traditionally, if you wanted to update those findings, you'd have to field a whole new survey (costly and slow) or just guess how things changed.
With NextMinder, you don't have to field again. We give you a way to re-query those old questions and even add new ones on top of your original survey, getting instant answers from a virtual panel of consumers that closely mirror the real world.
This means the study you ran six months ago can keep on giving insights today.
We've built a virtual population of millions of "synthetic" consumers grounded in real data. They're like digital twins of your real audience – 85–90% predictive accuracy compared to actual survey responses – so when you ask them questions, you get reliable answers aligned with real-world behavior.
Say you had 500 respondents in your original study; NextMinder can simulate tens of thousands more on demand. Suddenly you have the power to slice and dice the data into granular segments or watch how responses shift over time, all without waiting weeks or spending another dollar on fieldwork.
We often call this the "refresh and extend" approach:
Re-run your original questions and see how responses have changed. For example, if you asked "How satisfied are you with our product?" last quarter, you can ask the same question now to our synthetic audience and spot trend changes immediately.
It's like running a tracking study retroactively – without the original panel.
Ask new questions that you wish you'd asked before. Perhaps your last survey didn't include a question about a new competitor or a sudden market shift. No problem – add it now!
NextMinder will deliver answers as if you had asked it originally.
Because you're not limited by what was on the old survey, you can probe deeper with follow-up questions at any time. If an answer is intriguing or ambiguous, just pose a follow-up question.
It's like having an always-on focus group ready to go.
Real Example:
One recent client took a 600-person survey from last year and expanded it with a synthetic sample of 50,000 respondents to identify seven new customer personas – insights that would have been unattainable within the original budget and timeline.
The Situation: Imagine you're a CMO who ran a customer satisfaction survey last year. At the time, customers loved your pricing. Now, a new competitor has entered with a cheaper option.
The Traditional Approach: Commission a whole new study (4-6 weeks and tens of thousands of dollars).
The NextMinder Way: Upload your old survey into NextMinder. You refresh the key satisfaction question to see if sentiment dipped – and indeed it has among value-conscious segments.
The Extension: You then extend the survey by asking, "Would you switch to a competitor for a 10% lower price?" Our synthetic consumers respond within hours, revealing that 40% would consider switching, primarily millennials.
The Result: Armed with this insight, you quickly craft a targeted retention campaign for that group.
Total turnaround time: 1 day, zero new fieldwork.
Bottom Line: Your past research isn't a one-and-done artifact anymore – it's a living asset. NextMinder lets you plug it into a living model of the market and keep learning from it continuously.
Why settle for yesterday's insights when you can have today's?
Learn more about NextMinder's refresh-and-extend capabilities or book a demo with our team to see how you can get 10× the insight without a single new survey. (We'd love to show you!)